365 live
Privacy Policy

1Introduction

365 live is an online casino and sports betting platform operating at 365live.app and built specifically for Pakistan players. As the operator of this platform, 365 live acts as the data controller in respect of all personal data processed in connection with your account and your use of the platform's services.

We take our obligations regarding your personal data seriously. This Policy is intended to be clear and accessible — written in everyday English rather than dense legal language — so that every Pakistan player can genuinely understand how their information is handled. If anything in this Policy is unclear, you are encouraged to contact us at [email protected] before providing your data.

This Policy applies to all personal data collected through the 365 live website, mobile browser platform, customer support channels, and any other medium through which you interact with 365 live. It does not apply to third-party websites or services that may be accessible through links on the platform, each of which is governed by its own privacy policy.

2Personal Data We Collect

365 live collects personal data through several channels. The categories of data we collect, and the circumstances in which each category is collected, are described below.

2.1 Registration Data

When you create a 365 live account, we collect:

• Your Pakistan mobile number (used as your primary account identifier)
• Your chosen username and password (password is stored as a cryptographic hash — never in plain text)
• Your date of birth (to verify the 18+ age requirement)
• Your email address, if optionally provided for account recovery

2.2 KYC / Identity Verification Data

When you request a withdrawal or when our compliance framework requires identity verification, we may collect:

• A copy of your Pakistan Computerised National Identity Card (CNIC) — front and back
• A copy of your Pakistan passport if provided as an alternative identity document
• A selfie or live photograph for identity matching purposes
• Proof of ownership of the Easypaisa, JazzCash or bank account used for deposits

2.3 Financial Transaction Data

In connection with PKR deposits and withdrawals, we collect and retain:

• Transaction reference numbers from Easypaisa, JazzCash, Raast, HBL, UBL, MCB, SadaPay and USDT TRC20 transactions
• Deposit and withdrawal amounts in PKR, timestamps, and method used
• Account balance history as required for regulatory record-keeping

2.4 Gameplay Data

As you use the 365 live platform, we automatically record:

• Game sessions played, including game title, bet amounts in PKR, outcomes and session duration
• Sports betting activity including markets wagered on, bet amounts and settlement outcomes
• Bonus usage data including which promotions were claimed and associated wagering activity

2.5 Technical and Device Data

We automatically collect certain technical information when you access the platform:

• IP address and approximate geolocation (country/city level only)
• Device type, operating system and browser version
• Mobile network operator (e.g., Jazz, Telenor, Zong, Ufone) — where identifiable from network metadata
• Session timestamps, page views and navigation patterns within the platform

2.6 Support Communications

When you contact 365 live via live chat or email, we retain records of those communications, including your account details as provided during the interaction, for quality assurance and dispute resolution purposes.

3How We Use Your Personal Data

The table below sets out the primary purposes for which 365 live processes your personal data:

365 live does not use your personal data for automated individual decision-making that produces significant legal or similarly significant effects without providing a mechanism for human review of such decisions upon request.

4Legal Basis for Processing

365 live processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to operate your 365 live account, process PKR transactions and deliver the gaming services you have registered to use.
• Legal obligation: Processing required to comply with anti-money laundering regulations, KYC obligations under our gambling licence, and record-keeping requirements imposed by our licensing authority.
• Legitimate interests: Processing necessary for fraud prevention, platform security, responsible gaming monitoring and service improvement, where such interests are not overridden by your privacy rights.
• Consent: Where we send optional promotional communications, we rely on your explicit consent. You may withdraw this consent at any time by contacting [email protected].

5Data Sharing & Third Parties

365 live shares personal data only with the following categories of third parties, and only to the extent necessary for the stated purpose:

• Payment processors: Easypaisa, JazzCash, Raast, HBL, UBL, MCB Bank, SadaPay and USDT TRC20 network processors receive the transaction data necessary to complete PKR deposits and withdrawals. These providers operate under their own privacy policies and regulatory frameworks.
• Game content providers: Studios including Pragmatic Play, Evolution Gaming and Ezugi receive player session data (account ID and bet data) to the extent required to deliver and settle game rounds. These studios are contractually prohibited from using this data for any purpose other than game delivery.
• Identity verification services: Third-party KYC verification providers may process CNIC and document images on behalf of 365 live in accordance with data processing agreements that bind them to equivalent data protection standards.
• Licensing and regulatory authorities: Our gambling licence authority may require disclosure of player data for compliance audits, regulatory investigations or dispute resolution. 365 live complies with such requests in accordance with applicable legal requirements.
• Law enforcement: 365 live will disclose personal data to law enforcement agencies where required by a valid legal order or where we have a good-faith belief that disclosure is necessary to prevent imminent harm or criminal activity.

6Cookies & Tracking Technologies

365 live uses cookies and similar tracking technologies on its platform. The categories of cookies we use are as follows:

• Strictly necessary cookies: Essential for the platform to function. These include session authentication cookies that keep you logged into your 365 live account during a session, security tokens and load-balancing cookies. These cannot be disabled without preventing the platform from functioning.
• Functional cookies: Remember your platform preferences — such as language settings, preferred game categories and responsible gaming notification timings — so you do not need to reset these each time you log in.
• Analytics cookies: Help 365 live understand how Pakistan players navigate and use the platform in aggregate, so we can improve user experience. Analytics data is processed in anonymised or pseudonymised form.

You can manage cookie preferences through your browser settings. Disabling functional or analytics cookies will not prevent you from using the 365 live platform, but may affect some personalisation features. Strictly necessary cookies cannot be disabled without impacting platform function.

7Data Retention

365 live retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by our licensing authority or applicable law.

• Account registration data is retained for the duration of your active account plus a minimum of 5 years after account closure to meet AML record-keeping obligations.
• KYC documents are retained for the duration of your active account plus 5 years, or as required by our licensing authority.
• Financial transaction records including all PKR deposit and withdrawal data are retained for a minimum of 5 years following the transaction date.
• Gameplay logs are retained for the duration of your active account plus 2 years, or longer where a dispute or regulatory review is pending.
• Support communication records are retained for 3 years from the date of the last interaction in each case.

When retention periods expire, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with an identified individual.

8Data Security

365 live implements technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• TLS 1.3 encryption for all data transmitted between your device and the 365 live platform
• AES-256 encryption for personal data and financial records stored at rest
• Cryptographic password hashing — passwords are never stored in recoverable plain-text form
• Access controls limiting employee access to personal data on a strict need-to-know basis
• Regular security assessments and penetration testing of platform infrastructure
• Segregated storage of player PKR balances in accounts separate from operational company funds

While 365 live takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You also have a responsibility to protect your account by using a strong 365 live Login password, enabling two-factor authentication and not sharing your credentials with anyone.

9Your Data Rights

Subject to applicable law and the provisions of our gambling licence, you have the following rights in respect of your personal data held by 365 live:

• Right of access: You may request a copy of the personal data 365 live holds about you. We will respond within a reasonable timeframe (typically 30 days).
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
• Right to erasure: In certain circumstances, you may request that we delete personal data we hold about you. This right is subject to overriding obligations — for example, we cannot delete financial records that must be retained under our AML compliance obligations.
• Right to restriction: In certain circumstances, you may request that we restrict our processing of your data while a dispute or correction request is being resolved.
• Right to data portability: Where processing is based on your consent or a contract and is carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
• Right to withdraw consent: Where we process your data based on consent (such as for optional marketing communications), you may withdraw that consent at any time without affecting the lawfulness of any processing carried out before withdrawal.

To exercise any of these rights, email us at [email protected] with the subject line "Privacy Rights Request" and include your registered Pakistan mobile number for identity verification. We will acknowledge your request promptly and respond in full within 30 calendar days.

10Children's Privacy

365 live is strictly an adult platform. The services offered by 365 live are available to individuals aged 18 years and over only. We do not knowingly collect personal data from individuals under 18 years of age.

If we become aware that personal data has been collected from an individual who is under 18, we will immediately delete all associated data, close the account and refund any deposits made. If you believe a minor has registered on the 365 live platform, please notify us immediately at [email protected].

11Third-Party Links

The 365 live platform may contain references to third-party services — for example, game studios, payment providers and sporting bodies. If you navigate to a third-party website or service, your interaction with that service is governed by that party's own privacy policy, not this one. 365 live is not responsible for the privacy practices of any third-party service provider, game studio, payment processor or other external entity.

12Changes to This Privacy Policy

365 live may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or licensing requirements. When we make material changes, we will notify registered Pakistan players by displaying a prominent notice on the platform or, where appropriate, by sending a notification to your registered mobile number or email address.

The "Effective" date at the top of this document indicates when the current version came into force. Continued use of the 365 live platform after the effective date of any updated Policy constitutes your acceptance of the updated terms. If you do not accept an updated Policy, you should cease using the platform and contact us to close your account.

13Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy or the way 365 live handles your personal data, please contact us through the following channels: